• $9.97

MARKETING MAGIC: Secret Tricks of the Trade for Increasing Your Visibility and Success

Do your flyers disappear into trash cans? Are you an invisible Internet presence? Has your budget been sawed in half? This information-packed day offers a dozen mini-workshops on marketing strategies that will transform your program or practice. Through resource sharing, samples, how-to tips and hands-on practice, you’ll learn insider secrets about: marketing plans, getting referrals and sponsors, creating effective publicity materials, public speaking, media interviews, mail campaigns, internet marketing, publishing and merchandising. Family life educators, counselors, private practitioners and consultants, nonprofit employees and administrators can all use these simple inexpensive tools to boost their visibility and success. 

Meet the Author

Jody Johnston Pawel, LSW, CFLE, CTSS is a second-generation parent educator and award-winning author of several research-based parenting programs and resources. In the past 30 years, she has trained over 50,000 parents and professionals, and served as an expert to the media. She founded a non-profit parent networking group still going strong 25 years later. From 1992 to 2002, she coordinated a nonprofit parent education program and did an outcome evaluation study of her curriculum with outstanding results. Since 1995, she has certified over 100 Parent’s Toolshop® trainers and coaches worldwide. (www.ParentsToolshop.com) Since 1998, she has received comprehensive, advanced marketing training, served on the training teams of top marketing experts, and presented marketing workshops, articles and even textbook chapters on marketing to family life education professionals. 

Contents

FREE PREVIEW of the Workshop Outline
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Download Your Copy of the "Marketing Magic" workshop handout (35 pages)
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