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Relationship Marketing is NOT Selling


Are your programs invisible to your ideal audience? Do you hate selling but love serving and helping others? Do you have no clue where to start marketing? Do you want to avoid wasting your time and money on strategies that don't work with family life education programs and services? Then put your professional service mindset, skills and strengths to good use. You are the best person to market your programs, so learn the secrets of relationship-building, education-based marketing that can boost your program's visibility and success.

This 193-page e-book is the basis of a two-day workshop and 6-module online course. It includes hundreds of ideas in over a dozen different marketing areas - complete with lists of resources and links. Get fresh innovative ideas to improve your current marketing efforts or to start new projects that will revitalize your program. 

Meet the Author

Jody Johnston Pawel, LSW, CFLE, CTSS is a second-generation parent educator and award-winning author of several research-based parenting programs and resources. In the past 30 years, she has trained over 50,000 parents and professionals, and served as an expert to the media. She founded a non-profit parent networking group still going strong 25 years later. From 1992 to 2002, she coordinated a nonprofit parent education program and did an outcome evaluation study of her curriculum with outstanding results. Since 1995, she has certified over 100 Parent’s Toolshop® trainers and coaches worldwide. (www.ParentsToolshop.com) Since 1998, she has received comprehensive, advanced marketing training, served on the training teams of top marketing experts, and presented marketing workshops, articles and even textbook chapters on marketing to family life education professionals. 

Contents

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