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Step 2: Establish Roots

WHO do you want to serve?

PRE-PLANNING DECISIONS are critical to your success. People form trusting relationships with people they think understand them and can help them solve their unique problems. If you try to be everything to everyone, you will resonate with no one. If you agree to serve everyone, you will find that some people suck your energy while others elevate it. So you want to get crystal clear about WHO you want to serve and how you will structure your practice so those people will find and choose to work with you. The decisions you make during this step will drive everything you do at every other step, so it's important not to guess or make assumptions. Instead, you want to know which decisions to make and how to make them, based on solid research and proven-effective practices.