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Step 4: Branch Out 

WHERE do you want to serve?

HAVING AN INTERNET PRESENCE is essential. Deciding where people can get what you offer may seem like a simple decision: Are you local, national or international? Do you offer your programs and resources on-line or live? Regardless of these answers you need a website, so people can find you quickly, start getting to know, like and trust you, and sample what you do. So you need to know what makes an engaging, effective website, even if you are going to hire someone else to design and write it.